New Mission: 
At Target, our goal is simple: expect more, pay less. With Up & Up, we continue this promise by creating well designed products filled with reliable and consistent goods that meet your everyday needs. Likewise, Up & Up + stands out as a smart choice for our consumers seeking to lead a responsible lifestyle through their purchase of a reliable, safe,  and earth-minded product. 
New Design: 
Up & Up and Up & Up + are designed to reflect the simplicity we believe every person deserves when purchasing our products. 
Through bold colors, consistent typography, and organized information - Up & Up stands out as a fresh choice for our consumers whether old or new.Through the addition of Up & Up +, our packaging has extended to include natural textures and warm and exciting greens that make it easy to spot on the shelf.
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